Customer Information

Upon placing an order we collect the following personal information:

• First and last name
• Customer address
• E-mail address

We request this information to help us identify our customers in the case of a transaction error.  Transaction errors include, but are not limited to out of stock, shipment and/or billing related issues.  Customer information collected at the time of checkout will never be shared or sold to any third party unless required by law or a court order.  Customer information collected at checkout is never used for marketing purposes unless there is expressed willfulness of the customer to participate in such marketing/advertising.

Checkout and Billing Information

To place an order with SerranoJewelry.com we require basic customer information such as your name, address, phone number, and e-mail (see section:  Customer Information). We collect this information so that we can identify our customers.   We DO NOT collect or store your credit card information. During checkout, you are directed to a PayPal processing system that collects your credit card and billing information for the sole purpose of transaction.  PayPal is a very safe billing mechanism and your credit card information is NOT visible to SerranoJewelry.com at any time.  PayPal specializes in industry-leading fraud models, address verification and card verification checks, 128-bit SSL, and powerful encryption.  PayPal is a member of TRUSTe and BBBonline.  You can view PayPal’s privacy policy here.

Personal Information

Information collected from you will be used for the purpose of sending information to you about special offers/promotions (only if subscription to our mailing list is indicated by you through the member registration form), responding to your questions or comments, or as otherwise may be described at the point of collection.  If you provide us with contact information when sending a question, concern, or comment, our staff will use the indicated contact information to contact you regarding your comment or question, to provide more detailed information to you, or to learn about your level of satisfaction with our services/products. Personal information that you provide will never be shared or sold to any third party for marketing purposes.  We will not share or disclose any personal information except as needed to provide you the service you have expressly requested.  Such parties to which your personal information may be passed on to is an outside shipping company to ship orders and/or payment processing company (PayPal) to accept payment from you.  Transferred information that is passed on to the aforementioned is information deemed necessary to carry out our services to you.

Opting Out

If you have signed up for any of our promotion communications, such as newsletters or special offers, and would like to no longer receive such communications, you can opt out by replying to the originating e-mail with the words "unsubscribe” in the subject line. Your e-mail address will be removed from our mailing list database.

If you are receiving snail mail correspondences from our company and would like to no longer receive such correspondences, please send an e-mail to: mail@serranojewelry.com with “unsubscribe” in the subject line.  Your mailing address will be removed from our mailing list database.

IP Address

As you use our web site, our system collects server log data which includes, where possible, your IP address, your domain name, the type of browser and operating system you use, the pages you view, search requests, and in some cases data you submitted via web forms, and, if you linked to our site from another web site, that website's address. We aggregate this data and use it for statistical purposes. The aggregate information helps us to ascertain, for example, the volume of our website users' interest in portions of our website, and to help us understand how to improve the navigation and content of our website.  This information will never be shared or sold to any third party unless required by law or a court order.

Cookies

We use "cookies" on our site to help us serve you better each time you return.  A cookie is a small element of data that a website can send to your browser, which may then be stored on your system. The data collected from cookies helps us determine how many people visit this site and what pages of the site they view.  We use this information to better serve all visitors as we improve our site content and design. Most browsers accept cookies automatically, but can be configured not to accept them or to indicate when a cookie is being sent.

The cookies never include personal information such as name, mailing address, phone number, or credit card information. Visitors can also accept or reject cookies. Most browsers are initially set up to accept cookies. The cookie data is only linked to personally indefinable information in the case where a customer makes a purchase, in which case our system can link the customers order number to the customer. If you would prefer, you can set your browser to reject cookies.

Security

We take steps to make all information received from you online as secure as reasonably possible against unauthorized access and use. The sensitive information (such as credit card number) is encrypted with industry standard SSL encryption to protect your information. Again, SerranoJewelry.com never collects your billing information.  All billing transactions are completed with a secure payment processing system, PayPal.  (Please refer to section:  Checkout and Billing Information).

Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

Changes to this policy

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of any amendments/additions to our current policy. We reserve the right to modify this privacy statement at any time. If we make material changes to this policy, we will notify you within the privacy policy itself, by email, or by means of a notice on our homepage.

Privacy Contact

For privacy inquiries or for any questions on our privacy policies you may contact us by sending email at privacy@serranojewelry.com.